True Beauty London – Premium Beauty Monthly Subscription Box – PR

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A new beauty subscription box to challenge the others!

I discovered True Beauty on Instagram where then got in touch and sent me a beauty subscription box to try out and review. So please note- I received this box complimentary to review!

The True Beauty model is to allow us to try out new products in the comfort of our homes via their curated monthly subscription box. Their boxes contain handpicked items, often with a theme, by the lovelies at True Beauty and you will receive four full sized items and two sample products to try out! Here is my box from May;

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You would have seen a sneak peek of my subscription box on my Instagram stories – if you don’t follow me you should!! In my box I received a pair of Eylure Enchanted Power Flower eyelashes, NYX Vivid Brights eyeliner in Purple, Smashbox Lipgloss in Lilac, Garnier Skin Active Moisture Bomb face mask, NYX Tea Tree Blotting Paper, an E.L.F. Blending Brush and Belif cream sample.

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I was very impressed with the variety and brands that were included – NYX and Smashbox are premium brands so to get such a haul as this was impressive, especially considering the £30 price tag. I have to point out that some items, for instance the Smashbox lip gloss are old season and no longer available, it’s still nice to have them in a subscription box and shows the initiative the creators had to ensure we have premium brands in this deluxe box without cheaping out. I’d rather have a slightly older product, even discontinued items, than have little bits and bobs that can often turn subscription boxes into bric-n-brac, fill ’em up clutter where I’m stuck with items that I don’t even value.

Bottom Line: A premium beauty box with a variety of brands from both ends of the beauty spectrum.

Price: From £24 a month, at True Beauty London.

Rating: ****

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SO SUSAN – Waterproof Liquid Eyeliner – Mesmer-Eyes

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A bold liquid eyeliner with precision applicator!

I’ve tried some of So Susan’s other products, and the way I can tell if a brand is good is by their black eyeliners. If it’d dry, crumbly, hard to apply you know the company just throws out any old rubbish – the eyeliner test is my definitive way to tell if a brand is worth it. That’s why I was so happy to receive the So Susan Mesmer-Eyes in my Pink Parcel Subscription box. 

Firstly I wrote on my hand – how are the lines? Straight. Dark? Very. Easy to use the applicator? Indeed. I was on to a winner. Now that’s all well and good. How does it apply to my eyeline? Unbelievably easy. It’s dark and bold in one stroke. The pigmentation, and liquid properties, allows it to glide and stay flawlessly on top of my eyeshadow without losing the colour, or making it grey out.

One thing to look out for though is if you get it somewhere you don’t want it – it’s hell to remove. When the liquid drys, its kind of vinyl-like, sitting on top of the surface in a matte plastic way. It’s easy to remove with micellar water, or my Dermalogica Cleansing balm, and comes off as a layer all in one.

Bottom Line: A stunning, dark black eyeliner that does the job. Just be careful applying it!

Price: £15.00 at So Susan

Rating: ****