Boost Your Chances: How Content Creators Can Successfully Pitch via Email to PR Teams, part 4 | RHXO Tips

March 29, 2025November 2, 2025

In the digital age, content creators have an incredible opportunity to partner with brands — and one of the most effective ways to start that relationship is through PR emailing.

But here’s the truth: brands receive hundreds of pitches every month. To get noticed, your email needs to do more than just introduce yourself — it should capture attention, show credibility, and build trust right away.

In this guide (the next part in my Pitching to Brands series), we’ll explore how to elevate your brand outreach with visuals, trial collaborations, trend awareness, and persistence — all while keeping your approach professional and authentic.

If you missed it, make sure to check out Part One, Part Two, and Part Three in the series for deeper insights into crafting high-performing PR pitches.

Utilise Visuals: Let Your Work Speak for Itself

When pitching to brands, words matter — but visuals often seal the deal. Including strong visual elements in your PR email helps the recipient see your style and quality instantly.

Include a Media Kit

A media kit is your professional “UGC résumé.” It should highlight:

Your best-performing content and signature style
Audience demographics (age, location, interests)
Key statistics like engagement rates or reach
Examples of past collaborations and testimonials

Attach it as a sleek, branded PDF or link to it via Google Drive or your website. Make sure it’s well-designed, easy to read, and aligns with your overall aesthetic.

Use Visuals Strategically

You can also include:

Mini content previews (1–2 low-resolution thumbnails of past campaigns)
A clean email signature with your logo, social media links, and contact info
Subtle use of colour or branding elements that reflect your personal identity

Visual storytelling instantly builds professionalism — showing brands that you understand both content creation and presentation.howing brands that you understand both content creation and presentation.

Offer a Trial Collaboration: Prove Your Value First

One of the best ways to establish trust with a new brand is by offering a low-risk trial collaboration.

While many creators understandably prefer paid partnerships over gifted ones, a small, well-chosen introductory collaboration can sometimes open doors to recurring, paid campaigns.

Think of it as an investment in a potential long-term relationship.

How to Approach It:

Offer to create one piece of high-quality UGC (e.g., a Reel, carousel, or product photo set) in exchange for the product.
Be clear that this is a trial partnership, intended to showcase your value.
Present it as a way to demonstrate results, not just to receive a free product.

If your work performs well — driving engagement or conversions — you’re far more likely to be invited back for paid opportunities.

Pro tip: Choose brands that align closely with your niche and audience. A genuine fit increases your chances of turning a trial into a long-term collaboration.

Stay Updated on Trends: Align with What’s Current

The influencer space evolves fast — and brands love creators who stay ahead of the curve.

Keep yourself informed about trending video styles, viral hooks, and social media aesthetics so you can tailor your pitches accordingly.

Stay trend-smart by:

Following industry newsletters and creator podcasts
Observing what’s working on TikTok, Instagram Reels, and YouTube Shorts
Testing different content formats like GRWMs, tutorials, or story-style carousels
Experimenting on emerging platforms where early adopters often get the best visibility

When you show brands that you understand the latest trends, you’re not just a content creator — you’re a strategic partner who can help them stay relevant.

Be Persistent but Respectful: The Art of Following Up

Persistence pays off — but timing and tone matter.

If you haven’t received a reply, wait about a week before following up. Use this opportunity to reaffirm your interest and keep the conversation open.

Follow-Up Best Practices:

Keep it short and polite — just 3–4 sentences.
Reply directly to your original email thread (this keeps context visible).
Reiterate your enthusiasm and remind them briefly of your value proposition.
After two follow-ups, gracefully move on and focus on new opportunities.

“Hi [Name], just checking in regarding my previous email about a potential collaboration. I’d still love the chance to create engaging UGC for [Brand], especially with your new [product/campaign]. I’d be happy to share a few creative ideas if you’re interested!”

Even if they don’t respond right away, being polite and professional ensures you leave a positive lasting impression — one that might lead to future opportunities.

Keep Learning and Stay Connected

Every email you send teaches you something. Review which pitches get the best responses and refine your approach each time.

If you’re serious about growing your brand partnerships, make sure to:

Track which brands open or reply to your emails.
Continuously improve your media kit visuals and messaging.
Stay subscribed to creator and PR newsletters for new insights.

And of course — subscribe below to get Part 5 of my Pitching to Brands series straight to your inbox! You won’t want to miss it — I’ll be sharing templates, scripts, and examples of real-life brand pitches that work.