Boost Your Chances: How Content Creators Can Successfully Pitch via Email to PR Teams, part 2 | RHXO Tips

March 8, 2025November 2, 2025

In today’s fast-paced digital age, content creators have more opportunities than ever to collaborate with brands. But with PR inboxes overflowing daily, one question remains: how do you make your PR email stand out and get a response?

Whether you’re a micro-influencer or an experienced creator, learning to write a polished, professional, and personal brand pitch is an essential skill. A well-crafted email can open the door to long-term partnerships, paid collaborations, and brand ambassadorships.

If you missed it, check out Part One of my Pitching to Brands series, where I cover how to craft your introduction and subject line. Today, we’ll focus on refining your PR email style — making sure it’s not just seen, but remembered.

Research and Personalize: The Foundation of a Successful Brand Pitch

Before sending your first email, it’s crucial to research the brand’s values, audience, and recent campaigns. This step is what separates a forgettable message from one that truly resonates.

Here’s how to make your outreach feel authentic and aligned:

Study their brand story – Look at their mission statement, recent ads, and social media tone.
Reference specific campaigns – Mention something recent they’ve launched that inspired you. Example: “I really admired your latest sustainability campaign — it aligns perfectly with my eco-conscious audience.”
Find the right contact – Use LinkedIn or the brand’s press page to locate their influencer marketing or PR contact, rather than sending a generic email to “info@brand.com.”

This research signals to the PR team that you’re not mass-emailing — you’re pitching them specifically. Think of your email like a job application: quality over quantity every time.

Keep Your PR Email Readable and Impactful

Your email should be easy to scan and deliver value quickly. Remember, PR professionals often read dozens of pitches a day. A wall of text will lose them instantly.

Follow these readability tips to improve engagement:

Use short paragraphs and bullet points — keep your ideas crisp and structured.
Lead with impact — the first two sentences should clearly explain who you are and what you offer.
Integrate searchable keywords like “brand collaboration,” “influencer partnership,” and “digital campaign strategy.”

Why keywords matter: if a PR team searches their inbox weeks later for “influencer partnership,” your email will pop right up — increasing your visibility and recall.

Example phrasing:

“I’d love to explore a creative content collaboration that supports your digital marketing strategy for the upcoming [product or campaign].”

Add a Strong Call to Action (CTA)

After introducing yourself and explaining your value, always end your email with a clear next step. A call to action encourages dialogue and positions you as proactive, not passive.

Strong CTAs sound confident but polite. Try these examples:

“I’d love to discuss how we can collaborate. Would you be open to a quick 15-minute call next week?”
“If this sounds like a great fit, I’d be happy to share my media kit and content ideas.”
“Would you like me to send over a few creative concepts for your upcoming launch?”

Avoid ending with “Hope to hear from you soon!” — it’s too vague. A well-worded CTA shows that you’re serious about creating value together.

Follow Up Thoughtfully: Timing and Tone Matter

Even the best email can slip through the cracks. That’s why a thoughtful follow-up is essential to staying top of mind without coming across as pushy.

Follow-up best practices:

Wait about 5–7 days before sending your follow-up.
Keep it short, polite, and enthusiastic.
Always reply to your original thread — this helps the PR team instantly recall your pitch.

Example follow-up:

“Hi [Name], I wanted to follow up on my previous message about a potential collaboration. I’d still love to explore how we can bring [Brand’s product/campaign] to life through my audience. I also recently created content around [relevant topic] that aligns perfectly with your current focus — happy to share examples if helpful!”

Pro tip: Mentioning new or relevant content shows ongoing enthusiasm and keeps your name in their mind.

Build Relationships, Not Just Campaigns

Landing a collaboration is exciting — but the real power lies in building ongoing relationships. PR teams remember creators who are professional, dependable, and genuinely passionate about their brand.

After your first collaboration:

Engage with their posts and celebrate their new campaigns.
Keep in touch every few months with updates or fresh ideas.
Continue to position yourself as a valuable long-term partner, not a one-off creator.

When brands trust you, they’ll come back for future projects — sometimes even before they post public casting calls.

Final Thoughts: Your PR Email Is Your First Impression

A strong PR email is your first step toward meaningful, long-lasting brand collaborations. By combining personalisation, readability, strategic keywords, and confident communication, you can transform a simple pitch into a professional opportunity.

Don’t be discouraged if you don’t hear back immediately — every email you send helps you refine your approach, build your presence, and move closer to the right partnership.

Keep practicing, keep personalising, and soon you’ll find brands not only replying — but reaching out to you first.

Stay tuned for the next article in my Pitching to Brands series, where I’ll share email templates and subject line examples to help you pitch like a pro.